The best headlines come from your first thoughts.

Your first thoughts make the best headlines.

Cynthia Marinakos drew the illustration. A helpful tool to help you decide and a simple way to write headlines.

It was hopelessly out of place along the main road. A man is blowing around in the wind next to a sign. There is a hidden gym that is hidden from the road. I drive by a small shopping area near my petrol station.

It is tempting to come up with something clever, funny, or intriguing to catch the attention of the reader. I am not in the market for a new gym. It made me aware that there was a gym there.

In the Headline Hacks column, I share the most highly rated sensorial words. You can use proven headline formulas and templates that lead to magnetic titles. I analyze popular TED Talk headlines. We don’t know how we can entice readers with something different.

Write headlines from your head. To build confidence in your headlines, I want to break them down to their simplest form. I come up with headlines in this way. It was how I came up with the headline for the article.

Your thoughts are genuine and casual. It’s natural. They’ll be specific. They come from a real need or curiosity.

Maybe: If you have trouble cutting down how much you eat, then you need some help. The latest research, a health consultant, or someone in the same situation may have useful tips to share. What would you do when searching?

How to have more energy and eat less of it. I need to stop eating so I don’t get tired all the time.

I need to stop eating so I don’t feel tired all the time.