There are easy fixes for common headline mistakes.
Cynthia Marinakos drew the illustration. There are examples and tips to attract readers.
I have made a lot of mistakes with headlines over the past decade. You get feedback when you sell ideas, products, services, event tickets, and more. That is how you learn about headlines.
Headlines are not an exact science. One reader may click on something but another may ignore it. It is possible that what works in one industry may not work in another. Simple, classic ways to improve headlines are available.
I want to show you some of the headlines. I will show you how to improve them and give you alternative headline ideas. Is the alternative headlines better than the originals? I will let you decide.